Revenue Management

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The Revenue Management Program administers the City's treasury and revenue operations in accordance with established fiscal policies. Revenue planning, monitoring and reporting systems help assure the City's long-term fiscal health and protect the City's cash assets from unauthorized use,

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Program Activities include:

Accounts Receivable

Maintaining organization-wide accounts receivable system, including grant receipts and transient occupancy tax collections.

Cashier and Public Counter

Providing public counter and cashiering services at City Hall as well as accounting for all bank deposits from other City facilities.

Revenue Forecasts and Rate Reviews

Preparing revenue forecasts and monitoring trends; reviewing utility rates, user charges, and development impact fees.

Investments and Banking Services

Managing the City's investment portfolio in accordance with adopted policies and plans, identifying appropriate investment vehicles, administering the City's banking services contract; coordinating project financings and administering debt service obligations in accordance with bond covenants.

Numerous reports of a financial and budgetary nature are prepared by Revenue Management Staff. For informational purposes, the City has included a number of these reports for your review.

Sales Tax

Sales tax represents about 43 percent (including the local Measure U sales tax add-on) of the City's General Fund revenue. This funding source is a barometer of the local economy and is subject to dramatic swings. The City contracts with Hinderliter, de Llamas and Associates to provide sales and use tax allocation audits and information services.

Tax Revenue by Source

The report reflects the City's sources of tax revenue for the last 10 fiscal years and includes all governmental fund types.

Transient Occupancy Tax

Transient Occupancy Taxes (TOT), also known as hotel/motel taxes or bed taxes, is currently set at ten percent of the room charge. TOT revenue is one of the key revenue sources in the City's General Fund. Currently, in the City there are 27 hotels/motels offering over 1,600 rooms. Consequently, TOT revenue represents approximately four percent of the City's General Fund. Frequently Asked Questions about the Transient Occupancy Tax.

User Fees

The City Council adopts user fees for various City departments. Annual adjustments are adopted to keep pace with inflation and to vigorously review areas of operation that are for the direct benefit of taxpayers.

NEW: Cost of Service Study (February 2021)
          Instructions for reading the User Fee Study 
          Charts of unit revenues, costs, units and possible new revenues
          Commentary (newspaper column) inviting community input, published February 2021

Video: February 23, 2021 Public Workshop about user fees:

Video: March 11, 2021 second Public Workshop about user fees:


Planning Fee Report 2021-22
Planning Fee Report 2020-21
Planning Fee Report 2019-20
Planning Fee Report 2018-19

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